Lead Calculator
You bought the leads.
Can you actually work them?
Buying a lead list is the easy part. The hard part — the part nobody prices out before they hit "purchase" — is the labor it takes to actually call every record enough times to convert it. Punch in your numbers below and see the real cost, humans vs. Mav.
Here's a scene we watch play out every week. An agent finds an aged-lead list — say 10,000 records, 90 days old, at a dime a piece. A thousand bucks for ten thousand "opportunities." Feels like a steal.
Then the list just… sits there. Because working a lead isn't one phone call. To give an aged list a real shot you need roughly eight dials per record. On 10,000 records that's 80,000 dials. A good rep makes about 400 dials a day — so you're staring down 200 human-days of pure dialing. To clear the list in a month, that's a team of ten.
Most people who buy leads are fluent in buying leads and blind to what it costs to work them. So the list rots, penetration never gets past the surface, and the conclusion becomes "this vendor sucks" — when really the math never had a chance. Let's do the math.
Your scenario
Adjust any number — the results update instantly.
Working days (≈ one month)
What Mav charges to work each lead, end to end
Work it with humans
- Total dials required
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- Human-days of dialing
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- Reps needed to finish in time
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- Lead acquisition cost
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- Human labor cost
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Work it with Mav
- Reps to hire
- 0
- Days to first touch
- Same day
- Lead acquisition cost
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- Mav cost
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You save with Mav
—
That's — less than standing up a human dialing team.
…and that's before a single policy closes
The cost is only half the story. Here's what the upside can look like when those leads actually get worked.
- Interested leads
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- Premium written
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- Your commission
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Illustrative example — not a guarantee of results. Conversion, close rates, premiums, and commissions vary by carrier, product, list quality, and your own follow-up. Adjust the inputs to model your own book.
Stop letting good leads rot.
Mav works every lead you buy — every dial, every text, every follow-up — without hiring, training, or managing a single rep. See it on your own list.
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