Producers should close, not chase.
Hiring, ramp time and turnover cap how big your book can get. Mav works and screens every lead so producers close more on the same spend, reaches every renewal before the rate change does, and takes the routine servicing off your team’s desk. Grow the book, keep the book, service it for less.
Mav is listed on Liberty Mutual’s Agent for the Future AI-Driven Vendors for Independent Insurance Agents.
Three ways Mav pays for itself at an independent agency
One system, one thread with the customer, every stage of the policy.
01 · Grow the book
Producers close, not chase
Every lead from every source worked in seconds, screened against your rules, and quoted through your rater before a producer picks up. More binds on the same spend, without another hire.
How Mav grows the book02 · Keep the book
Protect retention with renewals
Mav reaches every renewal before the rate change does, offers to re-shop across your carriers, and catches shopping and lapse signals while there’s still time to save the policy.
How Mav keeps the book03 · Service it for less
Keep servicing costs down
ID cards, endorsements, billing questions and coverage changes handled in the same thread, so CSR hours go to the work that needs a person.
How Mav services the bookGrow the book
Producers should close, not chase.
Producer cost is the cost that scales with your book. Lead cost is roughly fixed per lead. Producer cost isn’t: salary, benefits and taxes, licensing, seats and phones, then hiring, ramp and the turnover that starts the clock over. Most owners count the hard costs and miss the rest.
Mav takes on the work that drives that cost. First touch in seconds, the full follow-up cadence on every lead from every source, qualification against your rules, and the screening that keeps a lead that won’t bind off a producer’s calendar. Where the rater is connected, the conversation arrives already quoted.
Run your numbers: Mav vs. your next hire-
1 Fewer wasted transfers
Most transfers never bind. Mav asks the disqualifying questions first, so the ones that reach a producer are worth the call.
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2 Scale without hiring
Add a lead source or double your spend without adding a desk. Volume is a setting, not a recruiting cycle.
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3 No ramp, no churn
Mav is productive on day one and never leaves for the agency down the street. Every playbook improvement reaches every conversation at once.
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4 See what’s actually working
Cost-per-bind by source, response rates, and why the leads that didn’t close didn’t close. You’ll know where to cut, and where to double down.
Keep the book
The cheapest policy to write is the one you don’t lose.
Growth that leaks out at renewal isn’t growth. Price is the number one reason a customer leaves, and most of them leave quietly: a rate change they never got a call about, a shopping session you never saw, a card that expired.
Mav works the renewal the way it works a new lead. Your AMS knows the renewal date and the new rate before the customer does. Mav reaches them first, explains the change, and offers to re-shop across your carriers so the policy stays on your books instead of moving down the street.
See the Retention & Renewals playbook-
1 Reach them before the competitor’s quote does
Renewal conversations start 60 to 90 days out, on time, for every policy, not just the ones a CSR got to.
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2 Re-shop, don’t lose
When the new rate won’t hold, Mav offers to re-quote across your appointed carriers and hands the save to a producer.
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3 Catch the signals
A rate-shock reply, a “just shopping around,” a missed payment or an expiring card. Mav sees them and starts the conversation before the policy falls off.
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4 Round out the household
A new car, a first home, a teen driver. Retention conversations surface the next policy too.
Service it for less
Keep servicing costs down.
Every policy you write is a policy someone has to service. ID cards, endorsements, billing questions, address changes, “am I covered for this?” It’s a second payroll that grows with the book and rarely writes new premium.
Mav Servicing handles the routine requests in the same thread your customers already text, through connectors into your AMS and carrier portals, with your team stepping in only when a person is actually needed. It’s coming soon, built on the same connectors that power quoting and renewals today.
Join the Mav Servicing waitlistFor the consumer
Better for the person on the other end of the text.
An AI agent that works your leads only works if the people on the other end prefer it. Here’s what they get that a phone queue can’t give them.
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An answer at 11pm on a Sunday
Mav replies in seconds, around the clock, all year. Nobody waits for business hours to find out where they stand.
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Their pace, their channel
A text they can answer between meetings instead of a call they have to take. No hold music, no voicemail tag.
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No pressure, no judgment
Mav isn’t working a commission. It asks what it needs, explains what it can, and lets them decide.
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Asked once, not three ways
Every carrier asks the same question differently. Mav carries the context, so the consumer answers once and Mav does the translating.
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A human the moment they want one
Say the word and Mav hands the conversation to a licensed producer with everything already covered. No starting over.
What independent agencies see with Mav on top of their book
30%
Higher lead conversion on the same lead spend
50%
Lower cost of service vs. a call center
24%
Lower cost per acquisition on paid leads
“We went from hoping leads would convert to having a system that works them until they are ready. That shift in confidence changes everything.”
Angela Gaeta, Agency Owner
Grow the book. Keep the book. Service it for less.
Mav works, screens, quotes and renews. Your team closes.