The cheapest policy to write is the one you don’t lose.
Growth that leaks out at renewal isn’t growth. Price is the number one reason a customer leaves, and most of them leave quietly: a rate change they never got a call about, a shopping session you never saw, a card that expired. Mav works the renewal the way it works a new lead.
Mav works the renewal the way it works a new lead.
Your AMS knows the renewal date and the new rate before the customer does. Mav reaches them first, explains the change, and offers to re-shop across your carriers so the policy stays on your books instead of moving down the street.
Reach them before the competitor’s quote does
Renewal conversations start 60 to 90 days out, on time, for every policy, not just the ones a CSR got to.
Re-shop, don’t lose
When the new rate won’t hold, Mav offers to re-quote across your appointed carriers and hands the save to a producer.
Catch the signals
A rate-shock reply, a “just shopping around,” a missed payment or an expiring card. Mav sees them and starts the conversation before the policy falls off.
Round out the household
A new car, a first home, a teen driver. Retention conversations surface the next policy too.
The Mav renewal journey
Keep more renewals on the books.
From your AMS flagging the renewal to the customer confirming it, weeks before the new rate lands as a surprise. Swipe, or use the arrows, to step through it.
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Day 75 · 6:00 AM
Your AMS flags the renewal. Mav is triggered.
The renewal date and the new rate sit in your AMS weeks before the customer sees a bill. A trigger from your AMS starts the conversation 60 to 90 days out, for every policy, not just the ones a CSR got to.
MBeacon Insurance
via Mav
Renewal Applied Epic- Policyholder
- Samantha K.
- Policy
- Auto · 2 vehicles
- Renews
- Nov 15
- Current rate
- $132/mo
- Renewal rate
- $148/mo
Posted to Mav by the Applied Epic integration
Renewal window open -
Day 75 · 9:01 AM
Mav reaches out first, rate included if you want it.
The first conversation about the renewal is with you, not with a competitor. Whether Mav quotes the new rate up front is your call: some agencies lead with it, some wait for the question.
MBeacon Insurance
via Mav
Hi Samantha — Mav here with Beacon Insurance. Your auto policy renews November 15. The new rate is $148 a month, up from $132. Happy to walk you through what changed.
ok, thanks for the heads up
Delivered -
Day 75 · 9:03 AM
It asks what else the policy should cover.
A renewal is the one moment every customer is thinking about their coverage. Mav asks the question a CSR would if they had the time, and notes the answer for the next policy.
MBeacon Insurance
via Mav
Before it renews, anything to add or change? A new car, a new driver, roadside, higher limits?
my daughter gets her license in the spring
Noted — I’ll have a teen-driver option ready before then. Anything else on the policy today?
no, that’s it
Reviewing coverage -
Day 75 · 9:05 AM
Confirmed as is, or handed to a rep.
Most renewals end here: confirmed, in writing, weeks before the bill. When a customer would rather talk it over, Mav puts them on a live call with a producer, with the whole thread already in hand.
MBeacon Insurance
via Mav
Want me to confirm the renewal as it stands, or would you rather go over it with Dana first?
confirm it
Dispositions
- Renewal Confirmed · Nov 15
- Policy changes None today
- Follow-up Teen driver · spring
Posted to your AMS
Renewal confirmed
Keep the book you built.
Every renewal reached, every save handed to a producer, every household rounded out.
How does Mav know when to reach out about a renewal?
Mav tracks every policy’s renewal window and starts the conversation before it lapses into “just another file in the system.” You’re not relying on a producer to remember 200 renewal dates across a book of business, or a spreadsheet someone forgot to update. Mav starts outreach early enough that your agency is the first quote a customer sees, not the third one after two competitors already got there.
What counts as a “shopping signal,” and what happens when Mav spots one?
A call to cancel, a reply that says the rate went up, a quote request from another carrier, these are all signals someone’s about to leave. Mav catches them in real time, starts a save conversation immediately, and pulls in a producer the moment the conversation needs a human, a rate to explain, a policy to adjust, a relationship to lean on. The goal is to get in front of the shop, not clean up after it.
How does Mav decide when a household is ready to round out?
Mav watches for the moments that naturally open the door: a new car added, a new driver on the policy, a teenager approaching driving age, a first home. Instead of waiting for the customer to call, Mav starts that conversation when the opportunity is fresh, before they’ve already gotten a quote somewhere else for the thing you could have bundled.
What triggers lapse prevention outreach?
A missed payment, an NSF, a card on file about to expire, a policy nearing its expiration date, any of these puts a policy at risk of falling off the books quietly. Mav reaches out before that happens instead of after, so you’re not finding out a customer lapsed when they call three months later asking why they don’t have coverage.