Forget scaling with a call center. You need Mav.
Mav is your AI call center that works every lead over text and voice, and hands ready-to-close leads to your producers. They close more instead of chasing more, you spend more time growing your business, and less time running a call center.
What Mav Does For Your Agency
Mav sits between your lead sources and your producers to grow your book. It works every lead, new or aged, turning the leads you pay for into more opportunities, and more policies for your team.
It responds in seconds, can message back on nights and weekends, follows up for days or weeks, and qualifies real intent. It revives aged and abandoned quotes. When a lead is ready, Mav connects them to a licensed agent on a live call. Your producers get more high intent calls, and close more deals.
Why Agencies Augment Their Call Center With Mav
30%
More policies from the leads you already have
Speed and steady follow-up win the leads that used to go cold. Mav customers see a 30% higher lead conversion rate.
24%
Lower cost per acquisition
Every lead gets worked the same way, every time. That consistency drops CPA by 24%.
No hiring when volume spikes
Mav can scale at your pace and handle unlimited leads at once, so growth doesn’t mean headcount, training cycles, or turnover exposure.
50%
Half the cost of service
One system engages, qualifies, and routes, at 50% lower cost than a floor of dialers.
The Mav Journey
How Mav Turns Leads and Referrals Into Premium
From the moment a lead or referral comes in, to the first text, quote, call transfer, and disposition. Swipe to see how Mav works leads step by step.
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Day 1 · 9:01:00 AM
A lead is bought.
A third-party vendor, EverQuote, SmartFinancial, QuoteWizard, or your own web form. It arrives with written consent to be contacted, and the clock starts.
MBeacon Insurance
via Mav
New lead EverQuote- Name
- Jordan M.
- Line
- Auto
- Vehicle
- 2026 RAV4
- ZIP
- 48009
- Consent
- TCPA written ✓
Purchased -
Day 1 · 9:01:04 AM
In Mav before anyone reads the email.
One-click vendor integrations, or a webhook from your CRM or AMS, post the lead the moment it is purchased.
MBeacon Insurance
via Mav
New lead EverQuote- Name
- Jordan M.
- Line
- Auto
- Vehicle
- 2026 RAV4
- ZIP
- 48009
Posted to Mav by the EverQuote integration
Received by Mav -
Day 1 · 9:01:11 AM
The first text is out in seconds.
A lead is most reachable the minute after it is submitted, and that minute rarely falls inside office hours. Mav’s first text goes out on script and on brand, nights and weekends included.
MBeacon Insurance
via Mav
Hi Jordan — Mav here with Beacon Insurance. You just asked for an auto quote on your RAV4. Want me to get one started?
Delivered -
Day 3 · 6:15 PM
No reply yet. The cadence continues, respectfully.
A multi-day, complete cadence of texts and calls, inside texting hours and each state’s rules, spaced to read as attentive rather than relentless. Opt out once and it stops.
MBeacon Insurance
via Mav
Hi Jordan — happy to continue your RAV4 quote when you are ready. Interested?
Cadence so far
- Day 1 · 9:01 AM Delivered
- Day 2 · 11:40 AM No answer
- Day 3 · 6:15 PM Delivered
Nurturing -
Day 5 · 8:04 PM
Saturday night, the lead replies. Mav is awake.
Replies come when the lead has time, rarely 10am on a weekday. Mav answers in seconds and asks the qualifying questions a producer would spend the first five minutes of a call collecting.
MBeacon Insurance
via Mav
sorry, crazy week. yes let’s do it
No problem at all. Two quick ones: is the RAV4 the only vehicle, and who else drives it?
just the RAV4, me and my wife
Perfect — and the ZIP you park it in overnight?
Qualifying -
Day 7 · 9:01 AM
The agency opens. Mav sets up the warm transfer.
Transfers happen when the agency is open. Mav asks first, then dials the lead. A producer’s time starts here, and not a minute before.
MBeacon Insurance
via Mav
Morning Jordan — Beacon just opened and Dana can get you a quote on the RAV4. Good time for a quick call?
yes, call me now
Transferring -
Day 7 · 9:02 AM
The licensed producer joins on a conference.
Mav calls the lead and your producer at the same time and conferences them together, with the whole thread already in hand. No callback queue, no cold open.
MBeacon Insurance
via Mav
Live call
Beacon Insurance · via Mav
0:42
- Jordan M. Lead
- Dana R. Licensed producer
- Mav On the line
Connected -
Day 7 · 9:04 AM
Mav stays on and transcribes, with PII redacted.
Every transfer is transcribed and personal information is redacted before it is stored. Recording consent follows each state’s rules, inside controls audited for SOC 2 Type 1, with Type 2 pending.
MBeacon Insurance
via Mav
Live transcript Transcribing- Dana: Great — can I grab your date of birth to finish the rate?
- Jordan: Sure, it’s redacted
- Dana: And the VIN on the RAV4?
- Jordan: redacted
- Dana: Perfect. That’s bindable at $148 a month.
PII redacted -
Day 7 · 9:19 AM
The call ends. Mav writes the dispositions.
Was a quote delivered, was it too high, was a policy sold, is a follow-up needed. They drive Mav’s next move and post to your CRM or AMS so nothing is retyped.
MBeacon Insurance
via Mav
Dispositions
- Quote delivered Yes · $148/mo
- Price objection None
- Policy sold Bound · effective 9/22
- Follow-up Renters quote · Wed 10am
Posted to your CRM and AMS
Synced to your AMS
What Agents Are Saying
“The biggest change has been knowing that every new lead is receiving immediate and consistent follow-up. Even when my team is busy helping other customers, Mav is working in the background to keep conversations moving. That has made our lead management process much more consistent and efficient.”
Ulysses Campos
Farmers Agency Owner
Where The Handoff Happens
The moment a lead is ready, Mav puts them and a licensed agent on the same call — with the whole conversation already behind them.
Jordan M.
The Lead
Your Producer
Licensed Agent
Mav qualifies and routes. Your licensed agents advise and close.
Your producer picks up with full context — coverage interest, timeline, and the whole conversation history.
Ready To Upgrade Your Call Center?
You don’t need a bigger call center. You need a system that works every lead the same way, every time. That’s Mav.
Mav supports consent-based outreach. Every message carries a clear opt-out, and Mav is built to respect TCPA requirements and time-of-day rules. These rules change and vary by state, so treat this as a starting point and run your program past your own compliance review or qualified counsel. For TCPA regulations and ongoing updates, start with our Compliance Center.
Is Mav actually replacing my call center, or just adding another tool on top of it?
It replaces the parts of a call center that are pure repetition: cold dialing, redialing, qualifying, and following up on leads who haven’t answered yet. You don’t need a room of dialers making the same first-contact attempt over and over. Mav gets more people on the phone by texting them first, does that instantly and consistently, then routes leads who are ready to talk to a real person, your producer or an existing rep, through a warm call transfer.
What does an in-house or offshore call center actually cost compared to AI?
An in-house team means hiring, training, managing turnover, and paying people to make calls that mostly go unanswered. Offshore doesn’t remove that cost. It moves it, and adds quality and consistency problems on top. Mav runs at a fraction of that cost because you pay for outreach that runs itself, 24/7. No headcount, no shift coverage, no training cycles, no manager keeping it on track.
Can I really scale lead volume without hiring more people?
Yes, that’s the entire point. A call center gets harder to manage every time you add volume: more dialers, more training, more supervisors, more chances for something to slip. Doubling your lead volume just means Mav has more conversations. Nothing else about your operation has to change.
Does Mav actually perform as well as a human caller?
On the parts of the job that are repetitive, like speed-to-lead, follow-up cadence, and initial qualification, Mav is more consistent than a human caller can sustain. It doesn’t get tired, distracted, or off-cadence from one call to the next. On the parts where humans do a better job (closing, advising, negotiating), Mav isn’t trying to replace that. It gets a lead to that point faster and hands them off the moment a licensed agent is needed.
How is this different from an outbound dialer or robocall system?
A dialer just dials faster. It doesn’t understand what a lead says, adjust the conversation, or know when someone’s ready to talk to a person. Mav reads responses, qualifies intent, and only escalates to a human when the conversation has earned it. Dialers automate the call. Mav automates the work of dialing: the qualifying, the follow-up, the conversations that had to happen before a human was worth involving.