Farmers Insurance Agent Statistics 2026: Agents, Pay, and Agency Costs

Key Takeaways

• Farmers doesn't publish a current agent count. Its about page lists a network of exclusive agencies plus "tens of thousands of independent agents" (Farmers, 2026).

• Farmers plans to appoint nearly 1,700 new agency owners over the next year, and new agent appointments were up 34% year over year through February 2026 (Farmers, 2026).

• The median US insurance sales agent earned $62,280 in May 2025, and that figure excludes self-employed agency owners (BLS, 2025).

• Farmers' new Elite Owner Program asks for at least $500,000 in capital, while Farmers publishes no commission rates or new-agency success rates (Farmers, 2026).

• The Farmers Exchanges wrote $29.6 billion in gross written premium in FY-2025, sixth in US personal lines (Zurich, 2026).

Farmers is the sixth-largest writer of US personal lines, and the Farmers Exchanges wrote $29.6 billion in gross written premium in FY-2025, per Zurich's October 2026 investor pack. Farmers also plans to appoint nearly 1,700 new agency owners over the next year.

Farmers doesn't publish a current agent count, a commission schedule, average agency revenue, or how many new agencies make it. This page sticks to numbers with a named source, flags each gap, and lists the questions to ask your district manager about the rest.

Farmers Insurance Agent Statistics, by the Numbers

Zurich's FY-2025 results and Farmers' March 2026 recruiting release supply most of the hard numbers on Farmers agents, with the BLS covering pay.

• $29.6 billion in Farmers Exchanges gross written premium in FY-2025 (Zurich, October 2026).

• #6 rank in US personal lines, with a 4.2% share of FY-2025 direct written premium (S&P Global, via Zurich).

• $4.8 billion in Farmers Management Services fee income in FY-2025 (Zurich).

• $2.4 billion in Farmers business operating profit in FY-2025 (Zurich).

• Nearly 1,700 new agency owners planned over the next year, per Farmers' March 31, 2026 release.

• 34% year-over-year growth in new agent appointments through February 2026 (Farmers).

• $500,000 minimum capital for the new Elite Owner Program (Farmers, March 2026).

• $62,280 median annual wage for US insurance sales agents in May 2025 (BLS).

• 50 states plus the District of Columbia served (farmers.com, 2026).

• About 2,400 employee jobs, roughly 11% of employees, cut in a restructuring announced in August 2023 (Farmers).

How Many Farmers Insurance Agents Are There?

Farmers doesn't publish a current agent count. Farmers' about page lists its channels without a headcount: a network of exclusive agencies, "tens of thousands of independent agents," and direct sales online and through company call centers. It says Farmers serves millions of households and businesses across all 50 states and the District of Columbia.

Household and policy counts have the same gap. Zurich reports the Exchanges' premium, fees, and rank, and none of those convert into an agent count.

What Farmers does publish is a recruiting target. It plans to appoint nearly 1,700 new agency owners over the next year and calls it one of the largest single-year expansions in its 95-year history. It also reports new agent appointments up 34% year over year through February 2026, without giving the base number.

Read 1,700 as a gross goal. Farmers hasn't disclosed attrition, so the net change in agents is unknown. If the plan lands, more new owners will be working the same markets you are.

How Much Do Farmers Insurance Agents Make?

The BLS Occupational Outlook Handbook puts the median annual wage for insurance sales agents at $62,280 as of May 2025. The lowest 10% earned under $37,330, and the top 10% earned over $138,140.

Those are employee numbers covering every carrier and agency. BLS says the data "exclude self-employed workers and owners and partners in unincorporated businesses."

Farmers agency owners run their own businesses, so the median tells you nothing about owner income. A producer you hire is in the BLS sample, and you as the owner aren't.

BLS splits the median by employer, too: $63,810 at direct insurance carriers outside life and health, and $61,550 at agencies and brokerages. That's the closer benchmark for what a licensed producer on your payroll earns.

Farmers publishes no average agency revenue or owner income. Allstate does: its agency ownership FAQ says established Allstate agents averaged $645,000 in annual agency revenue in 2024, counting exclusive agents with more than 12 months of affiliation outside California, New Jersey, and New York. We cover the rest of Allstate's numbers in our Allstate insurance agent stats breakdown.

For a Farmers owner, income is commission on the book minus rent, payroll, leads, and marketing. Two things move it most: how much premium you write and how much of it renews. Every renewal pays commission again without buying another lead.

For a parallel captive breakdown, see how Allstate agency owner compensation works for power producers.

How Does the Farmers Agent Commission Structure Work?

Farmers doesn't publish commission rates, and BLS says commission depends on the type and amount of insurance sold and whether it's a new policy or a renewal. Your rates live in your agent agreement.

The percentages on aggregator blogs carry no source, so don't build a business plan on them.

You earn new-business commission when a policy binds and renewal commission as it stays on the books. Farmers also runs recognition programs. Ulysses Campos, a San Antonio owner (and Mav customer) featured below, has earned Prime Agent and Topper Club recognition. We couldn't find published criteria for either program, so you can't benchmark yourself against them from the outside.

Before you sign, ask your district manager for the current new-business and renewal schedule in writing, along with any bonus or recognition criteria.

Is Farmers a Captive Insurance Company?

Zurich's investor pack says the three policyholder-owned Farmers Exchanges "own the Farmers brand and distribution assets (e.g., exclusive agents, direct call centers)." For exclusive agents, that makes Farmers a captive carrier.

BLS defines captive agents as those who "work exclusively for one company." Farmers exclusive agents sell Farmers Exchanges products. The 2026 release adds that owners can "sell select non-Farmers-branded products."

Farmers also sells through tens of thousands of independent agents and direct online and call-center channels, per its about page.

The ownership chain has three links. Policyholders own the Exchanges. Farmers Group, Inc. (FGI) is their attorney-in-fact, handling non-claims services like underwriting, policy administration, and premium collection. Zurich owns FGI and states that neither FGI nor Zurich has "any ownership interest in the Farmers Exchanges."

That management role pays: in FY-2025, Farmers Management Services earned $4.8 billion in fee income, and Farmers' business operating profit reached $2.4 billion.

In April 2021, FGI and the Exchanges closed on MetLife's US property/casualty business for $3.94 billion. The deal brought 2.4 million MetLife Auto & Home policies. Raul Vargas has been CEO of FGI since January 2023.

Captive or independent, a lead still goes to whoever reaches it first. We break that down in captive vs. independent agents and lead speed. Our page for captive agencies covers how Mav works inside a captive shop.

What Does It Cost to Open a Farmers Agency, and How Many Succeed?

Farmers' March 2026 release says its new Elite Owner Program targets candidates with "at least $500,000 in capital," with Gold, Platinum, and Diamond tiers.

The release only specifies that minimum for Elite. It also names the Retail and Acquisition programs plus the Financial Services Agent (FSA) and Business Insurance Agent (BIA) tracks. Check current requirements for those with Farmers recruiting or a district manager.

What's public is the pressure around the agency system. In August 2023, Farmers announced it would cut about 2,400 jobs, roughly 11% of employees. The cuts covered employees, and agents weren't part of that count.

A second round followed in 2025. Farmers filed one California WARN notice in August covering 84 employees. ProgramBusiness reported in September 2025 that the company didn't disclose the overall total.

Markets moved too. In July 2023, Farmers stopped offering Farmers-branded auto, home and umbrella policies in Florida, about 30% of its policies there. Policies from Farmers subsidiaries Foremost and Bristol West weren't affected, CBS News reported.

In California, Farmers lifted its homeowners policy cap in November 2025 after limiting new policies to 9,500 a month. Those decisions shape which products you can write and where.

How Do Farmers Districts and District Managers Work?

Farmers says that in 2024 it began extending "its proven district manager model to all U.S. regions." ProgramBusiness reported in September 2025 that the East region was still moving to that model.

Per a company video cited by ProgramBusiness, district managers "can build their own businesses while coaching exclusive agents." Farmers' March 31, 2026 release says a district manager or a member of the Elite Owner Program recruiting team will reach out to every prospective candidate, so expect that conversation early.

Your DM is your best source for the numbers Farmers doesn't publish. Ask yours:

• What's the current new-business and renewal commission schedule, in writing?

• What capital does my program require: Retail, Acquisition, FSA, or BIA?

• How many agencies did you appoint last year, and how many are still open?

• Which corporate leads will I get, and who else in the district gets them?

• What does Topper Club or other recognition require?

How Top Farmers Agents Grow Their Book

The Farmers owners in Mav's published customer stories grow their book by reaching every paid lead fast, nights and weekends included, and keeping licensed producers on the conversations that are ready to quote.

Mav's customer story on Ulysses Campos, a San Antonio Farmers owner with Prime Agent and Topper Club recognition, starts with contactability. His leads weren't answering calls or returning voicemails.

"One of our biggest challenges was simply getting in contact with the leads we were already paying for," Campos said.

Mav texts every consented lead within seconds, keeps following up for 45 to 60 days, qualifies who's ready, and connects them to a licensed producer through a warm transfer. Campos's result, in his words:

"The biggest improvement has been our overall contactability."

More conversations turned into new policies his team would likely have missed.

Tim Ollson runs a newer Farmers agency in Modesto, California. In his case study on growing without adding staff, every lead gets a response within seconds, including nights, weekends, and aged leads. He's scaling without adding to his team.

Text goes first, and the call still matters. Your producer takes it once the lead is qualified and ready to talk. Mav handles the speed and the qualifying on every lead, and licensed producers advise and close.

Mav's New Premium playbook works every new lead. Retention & Renewals keeps the book you've built. Run your own numbers with the lead calculator.

FAQs

How many agents does Farmers Insurance have?

Farmers doesn't publish a current total. Its about page cites a network of exclusive agencies plus "tens of thousands of independent agents."

How many new agents is Farmers appointing in 2026?

Farmers plans to appoint nearly 1,700 new agency owners over the next year, per its March 31, 2026 release. New agent appointments were up 34% year over year through February 2026.

How much do Farmers agents make a year?

Farmers doesn't publish agent income or agency revenue. BLS reports a $62,280 median for all insurance sales agents in May 2025, excluding self-employed owners.

Is Farmers Insurance owned by Zurich?

Zurich owns Farmers Group, Inc., the management company. Policyholders own the three Farmers Exchanges, which write the policies and carry the underwriting risk.

Do Farmers agents own their book of business?

Your agent agreement sets those terms, and Farmers doesn't publish them. Zurich lists exclusive agents among the distribution assets the Exchanges own, so review your agreement with counsel before assuming the book is yours.

Can AI replace my Farmers producers?

No. Mav does the work that doesn't need a license: starting conversations, following up, and qualifying. Your licensed producers still advise and close, and Mav hands them ready buyers through a warm transfer.

Does Farmers still write insurance in California and Florida?

In California, yes, and it lifted its new homeowners policy cap in November 2025. In Florida, Farmers-branded auto, home and umbrella policies ended in July 2023, while Foremost and Bristol West policies weren't affected.