Mav makes it easy to connect your CRM and internal tools and create automated workflows. These workflows trigger conversations with leads, and actions that push information back to your internal tools. Mav works like an extension of your team and will start texting leads as soon as a programmatic event happens.
Incoming playbook triggers are events that start a Mav Playbook. Once you've set up a playbook, Mav will monitor for that trigger event. Examples include: sending a webhook or updating a lead status in your CRM.
Mav Playbook actions push new data into your API or CRM from the conversations users have with Mav. Examples include: adding or updating leads and adding notes inside of your CRM.