Mav Cognitive brings human-level cognitive abilities to the Mav conversational experience and bridges the skill gap between our conversational AI and a human call center agent. Mav Cognitive has the ability to understand, interpret, and respond like a seasoned professional, all while using AI to deliver faster, more consistent results.

Mav Cognitive goes beyond simple automation, providing cognitive, analytical, and reasoning capabilities. It can read call transcriptions, distill conversations into concise summaries, and interpret responses from leads—even when they don't follow expected formats. Cognitive operates with precision, leveraging customer knowledge and industry insights while staying within strict guardrails to prevent errors or hallucinations.

Read more about the launch of Cognitive.