Lead Generation World (LGW) San Diego is right around the corner, and the Mav team is excited to be back at one of the most impactful events for performance marketers, lead buyers, sellers, and growth-focused operators.
LGW has always been about real conversations, real tactics, and real outcomes — and this year is shaping up to be no different.
At Mav, we’re heading into LGW San Diego focused on one core theme: how AI fits into the real-world lead lifecycle — not as a replacement for humans, but as a force multiplier for speed, follow-up, and efficiency.
We’re especially looking forward to conversations around AI-driven engagement, compliance-conscious automation, and smarter cadences that help teams capture, qualify, and convert leads without sacrificing control or connection. LGW consistently attracts operators who care about performance and sustainability, making it the perfect environment to talk about where AI actually belongs in modern lead strategies.
Mav’s Co-Founder & Chief Growth Officer, Evan Smith, will be speaking on Monday afternoon in a session designed for teams navigating how — and where — to deploy AI texting effectively.
Monday, January 5 | 3:30 PM – 4:00 PM Don’t Call Me (Yet): Where AI Texting Fits in Your Cadence Troutman Amin, LLP Stage
AI texting isn’t here to replace your call center (yet). It’s here to make your people better.
In this session, Evan will break down how the placement of AI within your cadence determines its impact — whether you’re using it at the beginning to instantly capture and qualify leads, in the middle to prevent drop-off, or at the end to re-engage aged or untouched leads.
Attendees will learn:
How to identify the right spot for AI based on their biggest bottleneck: speed, follow-up, or re-engagement
How AI increases human efficiency without eroding trust, compliance, or control
Why success isn’t “AI vs. humans,” but a strategy where both perform at their highest level
If you’re trying to modernize your outreach without breaking what already works, this is a session you won’t want to miss.
Lead Generation World’s agenda is packed, but a few sessions stand out as especially relevant to how Mav customers think about post-lead engagement, contact strategy, and scalable performance.
Here are the ones at the top of our list:
Monday, January 5
AI in Action: Turning Every Interaction Into a Conversion Opportunity 10:30 AM – 11:15 AM | Main Stage This session reinforces a core Mav belief: AI isn’t about replacing people — it’s about improving every interaction after the lead comes in. A strong look at how AI can drive better engagement and higher conversion across the customer journey.
From Click to Close: How AI Voice & SMS Are Rewriting the Lead Gen Playbook 1:45 PM – 2:15 PM | Troutman Amin, LLP Stage One of the most directly aligned sessions for Mav customers, this talk focuses on what happens after the click — where AI-driven voice and SMS dramatically improve contact rates and downstream performance.
The Hidden Levers of Contact Center Performance 2:15 PM – 3:00 PM | Troutman Amin, LLP Stage A grounded, practical look at what actually drives results inside high-performing contact centers, from agent efficiency to connection quality — exactly where AI texting acts as a force multiplier.
Tuesday, January 6
Texting That Converts: Mastering SMS Strategy, Compliance, and Customer Retention 11:15 AM – 11:45 AM | Troutman Amin, LLP Stage A highly relevant session focused on SMS execution — covering strategy, compliance considerations, and how texting supports stronger customer relationships and long-term value.
Beating Spam Flags, Call Blocking, and Contact Rate Collapse 1:30 PM – 2:15 PM | Troutman Amin, LLP Stage One of the most important conversations of the event, addressing declining contact rates and deliverability challenges — and why smarter engagement strategies are critical to maintaining performance.
While Mav won’t have a booth this year, our team will be on-site and fully plugged into the event.
If you’re interested in learning more about Mav Agent Conference, Evan Smith, Nick Sanchez and our board advisor Greg Spano will be at LGW and happy to share what’s coming up. The best way to connect is to reach out to them directly through the LGW event app and set up time to chat during the week.
Lead Generation World has always been one of our favorite places to connect with operators who are serious about performance, innovation, and doing things the right way.
Whether you’re attending Evan’s session, looking to refine your AI strategy, or curious about Mav Agent Conference, we’d love to connect.
Will you be there? Let's meet up!
