You've built a solid agency on referrals and repeat business. But you've hit that ceiling where you're thinking, "How do I actually scale from here?" Hiring more producers means more overhead, and you're still limited by their networks. That's where internet leads come in. Cheap, abundant, and available right now. The problem? Everyone's heard the horror stories.
Let's be honest about what it actually takes to work internet leads. Say you want to write one extra policy per day. Here's the math:
To write 1 policy, you need about 7 live transfers (at a 15% close rate)
To get 7 transfers, you need 70 qualified leads (at a 10% conversation rate)
To reach those 70 people, you need to make 560 dials
That's 560 dials per day. And if you're buying 70 leads every day, that workload compounds. By day five, you're looking at thousands of dials in your queue. Licensed agents didn't get into insurance to grind through 8 dials per lead. This is why leads get their reputation. The workload to convert a $3 to $8 lead into a bindable policy is completely unsustainable for a typical agency team.
Before AI, you had one option: build a call center operation. Go domestic and hire a manager, train staff, and build systems. Or go offshore and wire thousands to a team you've never met. Either way, massive upfront costs just to learn what you don't know. Then ongoing headaches: hiring, training, turnover, management. But a well-run call center gives you instant speed to lead, consistent processes, and reliable transfers. That's the dream. The problem is getting there without the nightmare.
AI does what a great call center does, but perfectly, every single time. With Mav, every lead gets worked the same way. The system texts the lead instantly (people actually respond to texts, unlike spam calls). It qualifies them, handles objections, and transfers them live to your team when they're ready. Here's a real conversation:
Mav: "How long have you had your current insurance?"
Lead: "I don't know. A lot of years now."
Mav: "No problem! About how long? Under 6 months, 6 to 12 months, 1 to 3 years, or 3+ years?"
Lead: "Three plus."
Mav: "Great, that helps me check for continuous coverage discounts." That's AI reasoning through an incomplete answer and keeping the conversation moving. Just like a good agent would.
One independent agency in Florida started using Mav last October with 3,000 leads. They tested it, saw what they had, and ramped hard. Within months, they went from 3,500 leads to over 70,000 leads per month. That's 2000% growth.
They didn't hire a call center. They didn't add dozens of staff. They just had a system that could instantly scale with their ambition. Growth isn't about staffing anymore. It's about decisions. Which lead vendor? How many leads? How well can you train your agents to close?
Scalability: Test multiple lead vendors side by side. Go from 100 to 5,000 leads per day. The system doesn't care. It does the same job every time.
Predictability: Every lead goes through the same process. Your agents get the same quality transfers daily, so they get better over time. You can forecast revenue by volume because conversion rates stabilize.
Compliance: Every text is tracked and recorded. Fully TCPA and DNC compliant. No rep going rogue. The guardrails are built in.
Visibility: Full transcripts, recordings, and summaries of every interaction. You can coach better and identify which lead sources actually perform.
Most lead quality issues aren't about the leads. The established vendors are pretty stable. What changes is your ability to work them consistently. When you buy 100 leads manually, you can handle it for a day or two. By day five, you owe those leads 4,000 dials and suddenly "the leads went bad." They didn't. You couldn't keep up. AI normalizes the follow-up. It makes it a constant instead of a variable. You can test vendors with smaller sample sizes and make decisions faster.
Lead comes in. Mav texts them instantly. Just a natural text conversation that gets the information your team needs. If they're qualified, Mav transfers them live to your agents. Your team gets on the phone with someone who's already confirmed coverage, vehicle info, and interest in a quote. All your agents have to do is close. And because transfer quality is consistent, your agents get better at closing them. They learn the patterns, know the objections, and their conversion rates improve.
You don't need to build a call center to scale with internet leads anymore. AI gives you that engine that reacts instantly, follows up consistently, and transfers qualified prospects to your team. If you've been thinking about internet leads but didn't want to deal with the infrastructure, this changes the game. If you've tried leads before and couldn't make the volume work, this is what makes them work. Growth is a decision now. Not a staffing problem. Want to see how it works for your agency? Let's talk about what this could look like for your team.
