SMS messages have over 98% open rates within the first 5 minutes of sending. And, unlike Alexa or Google Assistant, where a user has to respond within 7 seconds or the chat closes, with SMS messaging, the conversation can remain open indefinitely. What kind of results can you expect? What's the value of automated conversational AI SMS-based conversations? Should you consider creating one? How should you approach it? What's different or similar to designing a voice experience? Is there anything technically to consider? In this episode of VUX World, live on LinkedIn, Hillary and Matthew Black from Mav join to explain all.